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Reference guides on marketing for UK businesses: lead generation, call answering, chat, automation and reviews.

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5 guides · Page 1 of 1

Marketing services
Lead generation for mortgages: sources and UK rules
Where UK mortgage brokers find leads, how lead generation companies get them, and the direct marketing rules that apply when contacting people.
Marketing services
Outsourced lead generation services: a guide
What outsourced lead generation services do, where a provider's work starts and ends, and the data, calling and email checks a business keeps.
Marketing services
Dentist answering service: costs and what to compare
There is no set price for a dentist answering service. This guide covers what drives the quote, which dental calls to include and the marketing rules.
Marketing services
AI chatbot for customer service: uses and support
What an AI chatbot for customer service does, which tasks suit it, how to cancel or contact a provider, and where ICO marketing guidance fits.
Marketing services
Marketing automation tools: examples and rules
What marketing automation tools do, examples of automated marketing, how to compare them, and the UK consent and opt-out rules for automated emails and texts.